Even if you're not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). It's was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag'n'Bone Man with Human.īut why does everyone love Shape of You so much? It's a pretty simple song, with four basic chords and fairly boring romantic lyrics what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that's impossible to resist. It is Spotify's most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day.
If there's one artist who has rocked the music scene more than any other in recent years, Mr. See You Again was simply in the right place at the right time. Between 20, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams.
The main influencer here was simply that a lot more people were using YouTube.
So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it's sitting comfortably in the number two spot with 3.6 billion watches. See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected.
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